Assoc. Prof.
Dr. Asda Chintakananda

Director of Ph.D. in Business Administration
Director of
Management Insight Lab

Asda Chintakananda


Asda Chintakananda is an Associate Professor of Strategy at NIDA Business School, National Institute of Development Administration (NIDA) in Bangkok, Thailand where he teaches strategic management in the MBA and PhD programs, and strategic leadership in the Executive Education Program.

He is also the Director of the PhD Program and Director of the Management Insight Lab at NIDA Business School. He was previously an Assistant Professor of Strategy at Nanyang Business School, Nanyang Technological University in Singapore, and College of Business, Marquette University in Wisconsin.

Asda’s expertise lies in international business strategy and technology innovation. His research on international business strategy focuses on: (1) how aspects of the political and legal environment influences the competitiveness of firms in emerging markets, (2) the impact of bribery and corruption on firm interfirm relationships and performance in emerging markets. His research on technology innovation focuses on the role of network, platform, and complementor attributes that facilitate or hinder the persistence of a technology-based platforms. Asda’s research has been published in Journal of International Business Studies, Journal of Management, Global Strategy Journal, Long Range Planning, European Journal of International Management, Management and Organization Review, Journal of High Technology Management Research, and Competitiveness Review. He is also Associate Editor of Journal of Asia Business Studies and Guest Editor of Journal of International Management Special Issue on Novel methodological approaches to study socio-political risks. He has co-authored chapters in The Handbook of Learning and Teaching International Business and Management (Palgrave Macmillan) and The Handbook of Research on Competitive Strategy (Edward Elgar Publishing).

Asda has received several honors and awards, including the Teaching Excellence Award from Nanyang Business School, Outstanding Empirical Paper Award from the Eastern Academy of Management Meeting, and Academy of Management Best Paper Proceedings from the Academy of Management.

Asda earned his B.E. in Economics from Yokohama National University in Japan (Japanese Monbusho Scholarship recipient); MBA from the Kellogg Graduate School of Management, Northwestern University; and PhD in Strategic Management from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Before attending the University of North Carolina at Chapel Hill, Asda worked at The World Bank, and The Boston Consulting Group. Asda is a member of the Academy of Management, Strategic Management Society, and Academy of International Business. He is also one of the founding members of the Academy of International Business Emerging Markets Special Interest Group.

Assoc.Prof.Dr.Asda Chintakananda
Director of Ph.D. in Business Administration
Director of Management Insight Lab


Tel: 02-727-3963/02-727-3933

Asda Chintakananda