NIDA Business School – MBA Program

AB8888 Foundations of Management
This course will provide students with the theories, concepts, and analytical frameworks that are fundamental to understanding business management. Specifically, this course is designed to enhance students’ understanding of the role and responsibilities of management, and to increase students’ expertise in a variety of management functions of a firm. This perspective and these abilities are essential for all managers, whether they assume the responsibilities of a manager or pursue a career as a functional or technical specialist. This course will also show how students’ experiences and other courses are relevant to the life of a manager.

BA7404 Neuroscience and Decision Making
This course will provide students with an understanding of the concepts and techniques derived from the latest neuroscience research and psychology that can improve students’ strategic leadership and team working skills. The course will cover topics such as the role of neuroplasticity in promoting personal/organizational resilience, unleashing brain agility and cognitive diversity for leadership development, understanding how neural constraints can lead to poor decision making and how to avoid such decisions, and understanding how emotional contagion and emotional intelligence can impact team and employee engagement, in particular incentivizing employees and managing conflict among employees. The course will be conducted through lectures, discussions, hands-on exercises, and demonstrations at NIDA Management Insight Lab.

BA7812 Applied Neuroscience for Business
This course will provide an understanding of how neuroscience principles can be applied to business and management practice. The course will cover topics such as applying brain training and cognitive enhancement to enhance perspective taking, reduce bias and assumptions, improve creative thinking and innovation, and adjust and response to transformational change. The course will also cover topics such as applying neuroscience to enhance productivity and cultural fit as well as understanding and shaping stakeholder decisions. The course will be conducted through lectures, discussions, hands-on exercises, and demonstrations at NIDA Management Insight Lab.

BA9000 Independent Study
This course is designed to allow students to undertake advanced-level investigations of a company’s issues and performance. Students will conduct a business audit by analyzing the symptoms, problems, and the root causes of such problems that a company faces. Students will then propose a strategic plan that integrates the various business functions of the company to solve the company’s problem and re-position it for the future.

NIDA Business School – PhD Program

BA8518 Seminar in Strategic and Contemporary Management
The purpose of this seminar is to provide students with a broad historical and current understanding of the history, theoretical underpinnings, empirical methods, and current issues in the field of strategic management. The course should be approached as an opportunity to gain exposure to the entire field of strategic management. In the first half of the course, we will start with a discussion on theoretical perspectives in strategy by drawing upon theories and concepts from economics, sociology, psychology, as well as strategy papers that focus on the integration of theories. In the second half of the course, we will discuss topical areas of strategy research, such as product and geographic diversification, M&As, alliances, corporate governance, top management teams, as well as new directions in strategy research.

BA 9900 Dissertation
This course is designed to guide students in conduct in-depth, original, and systematic investigation of a topic related to an area of specialization in business. Topics of discussion will include starting your research trajectory, working with your advisor, finding research ideas, developing hypotheses, writing the methods and discussion sections, as well as submitting to journals and responding to reviewers.

Teachings at Other Universities

In addition to teachings at NIDA Business School, I have also taught, lectured, guest-lectured, and/or conducted workshops at other universities. Below are a list of courses that I have taught, lectured, guest-lectured, or conducted workshops at various universities.

University at Michigan-Flint, School of Business (US)
Contemporary Theories of Strategy (DBA), 2023.

Nanyang Technological University, Nanyang Business School (Singapore)
Strategic Management (Undergraduate),
2009, 2010, 2011, 2012, 2013, 2014, 2015.
Strategic Management (PhD),
2009, 2010, 2011, 2012, 2013, 2014, 2015.

Marquette University, College of Business (US)
Strategic Management (Undergraduate), 2007, 2008, 2009.

University of North Carolina at Chapel Hill,
Kenan-Flagler Business School (US)
Strategic Management (Undergraduate), 2005.

Providence College, School of Business (US)
Strategic Management (MBA), 2016, 2017, 2018, 2019, 2020, 2021

Thammasat University, Thammasat Business School (Thailand)
Developing Research for Publication (PhD), 2019

Chiangmai University, Chiangmai Business School (Thailand)
Responding to Reviewers (PhD), 2020

Mahasarakahm University, Mahasarakahm Business School (Thailand)
Developing Research for Publication (PhD), 2018
Assoc.Prof.Dr.Asda Chintakananda
Director of Ph.D. in Business Administration
Director of Management Insight Lab

Email: asda.chi@nida.ac.th

Tel: 02-727-3963/02-727-3933

Asda Chintakananda